₹2.4CR ADDITIONAL REVENUE IN 6 MONTHS
A complete e-commerce rebuild and performance marketing overhaul that transformed a struggling fashion brand.
ThreadCraft, an Indian D2C fashion brand, had a slow, poorly converting website and scattered ad spend. We rebuilt their store on a Next.js + Shopify stack and restructured their entire paid and organic acquisition model — generating ₹2.4Cr in attributable additional revenue.
WHAT WE Inherited
ThreadCraft's existing Shopify theme scored 28 on Google PageSpeed. Cart abandonment was at 76%. Their Meta ad account had 23 overlapping audiences with no clear funnel structure. They were spending ₹4.2L/month on ads with a blended ROAS of 1.8× — barely profitable.
HOW WE Solved It
Performance-First Store Rebuild
We rebuilt the storefront using a custom Next.js frontend with the Shopify Storefront API — achieving a PageSpeed score of 97, sub-1.5s LCP, and a streamlined three-step checkout. Product page templates were redesigned with conversion-focused layouts informed by heatmap analysis of the old site.
Paid Social Restructure
We rebuilt the Meta ad account from scratch — consolidating 23 campaigns into a clean three-tier funnel: awareness (broad creative testing), consideration (retargeting engaged visitors), and conversion (cart abandoners and past purchasers). Weekly creative refresh cycles replaced the previous set-and-forget approach.
Google Shopping & Search
We set up Performance Max campaigns with tightly segmented product feed optimisation and negative keyword libraries. Shopping ROAS reached 5.8× within 60 days of launch.
E-commerce SEO
Parallel to paid activity, we optimised all category and product pages for organic search — implementing structured data, improving internal linking, and targeting long-tail buyer-intent keywords. Organic revenue contribution grew from 8% to 21% of total revenue by month six.
WHAT WE Delivered
Month-six revenue was 68% higher than the same period the prior year. Blended ROAS improved from 1.8× to 4.6×. Cart abandonment dropped from 76% to 51%. The rebuilt site now processes ₹1.1Cr/month in organic-attributed revenue alone.
RELATED Work
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