3× ORGANIC TRAFFIC IN 9 MONTHS
How a B2B SaaS platform tripled organic search traffic and halved its cost-per-lead.
CloudDesk, a project management SaaS, was heavily dependent on paid ads for growth. We built a full organic engine — from technical SEO to topical authority content — that reduced their CAC by 52% within three quarters.
WHAT WE Inherited
CloudDesk had a technically sound product but virtually no organic presence. Their domain authority was low, their blog was inactive, and 87% of all inbound traffic came from paid channels — creating an expensive, fragile acquisition model. They needed sustainable, compound growth.
HOW WE Solved It
Technical SEO Foundation
We began with a comprehensive technical audit covering Core Web Vitals, crawlability, structured data, and internal link architecture. Seventeen critical fixes were prioritised and implemented in the first 30 days — reducing crawl errors by 94% and improving LCP scores from 4.2s to 1.4s.
Topical Authority Content Programme
We mapped 140 target keywords across six content pillars aligned to the buyer journey. A monthly cadence of four long-form articles and two comparison pages was established — each piece researched, written, and optimised by our content team before being reviewed by CloudDesk's product specialists.
AI-Assisted Content Scaling
Using AI-assisted workflows with full human editorial oversight, we increased output to eight pieces per month from month four — maintaining quality while scaling volume. This accelerated topical authority build-out significantly.
AEO/GEO Optimisation
We restructured key pages for Answer Engine Optimisation — adding structured FAQ schema, clarifying definitions, and rewriting introductions to match how AI answer tools summarise information. CloudDesk began appearing in Perplexity and ChatGPT answers for eight target queries by month seven.
WHAT WE Delivered
By month nine, CloudDesk's organic sessions had grown from 4,200/month to 13,800/month — a 3.3× increase. Organic now accounts for 44% of all inbound leads, up from 13%. Cost-per-lead from organic is 78% lower than their paid channels.
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