BRAND IDENTITY & LAUNCH FOR A B2B FINTECH
Building a complete brand identity and digital presence for a fintech startup — from zero to launch-ready in 16 weeks.
Vaultis, a B2B payments infrastructure startup, needed to go from incorporated entity to credible market presence in four months. We delivered their full brand identity, website, pitch deck, and content launch programme — on time for their Series A raise.
WHAT WE Inherited
Vaultis had a product in beta, a small founding team, and no brand presence whatsoever. Their Series A investor meetings were scheduled for week 18. They needed a complete, credible brand — logo, guidelines, website, pitch deck, and thought leadership content — built from scratch in 16 weeks.
HOW WE Solved It
Brand Identity System
We ran a two-day brand discovery workshop with the founders to establish positioning, tone of voice, and visual direction. The resulting identity — built around themes of precision, trust, and velocity — included logo, colour system, typography, iconography, and a 48-page brand guidelines document.
Website Design & Development
A five-page marketing site was designed and built on Next.js — optimised for both human readers and SEO. The site communicated Vaultis's product, team, and vision with the clarity and confidence expected by institutional investors and enterprise prospects.
Pitch Deck & Sales Materials
We designed a 22-slide Series A pitch deck, a two-page executive summary, and a product one-pager. All materials were aligned to the brand identity and built to communicate complex technical capability in accessible language.
Launch Content Programme
We produced six thought leadership articles, a LinkedIn content calendar for the three co-founders, and a press release for distribution. The content positioned Vaultis as a credible voice in the B2B payments space before the product was publicly launched.
WHAT WE Delivered
Vaultis closed their Series A four weeks after the campaign launched. Investor feedback cited the brand presentation and website as standing out among competing pitches. The LinkedIn content programme generated 48,000 impressions in its first month.
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