42K FOLLOWERS & 3.2× ENQUIRIES VIA SOCIAL
How a multi-location wellness brand built a trusted community of 42,000 and tripled online enquiries through social media.
WellNest Clinics, a chain of integrative medicine clinics across Kerala, had a fragmented social presence with no content strategy. We built an integrated social media and content programme that grew their combined following to 42,000 and tripled online appointment enquiries.
WHAT WE Inherited
WellNest had three Instagram accounts (one per location), an abandoned Facebook page, and no LinkedIn presence. Content was posted inconsistently — usually promotional, never educational. Social media was generating fewer than 12 appointment enquiries per month across all platforms.
HOW WE Solved It
Platform Consolidation & Strategy
We consolidated the three Instagram accounts into one brand account, archived the outdated Facebook content, and launched a LinkedIn presence targeting corporate wellness partnerships. A unified content strategy was built around three pillars: education, community, and trust-building.
Content Creation Programme
We produced 20 pieces of content per month — a mix of educational carousels, short-form reels, patient story features (with consent), doctor Q&A series, and wellness tip graphics. All content was designed in-house using a branded template system we built for WellNest.
Paid Social for Appointment Generation
We ran Meta lead generation campaigns targeting health-conscious demographics in catchment areas around each clinic. Lead ads were linked to a custom landing page with a streamlined appointment booking form — reducing friction from social ad to booked appointment.
Influencer & Community Partnerships
We identified and coordinated ten micro-influencer partnerships with Kerala-based wellness creators — each producing one piece of authentic content per month. Average engagement on influencer posts was 6.8%, significantly above platform average.
WHAT WE Delivered
Combined following grew from 4,200 to 42,000 over eight months. Monthly online appointment enquiries grew from 12 to 38 — a 3.2× increase. Paid social cost-per-lead averaged ₹340, against a patient lifetime value of ₹18,000+.
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